Customer Login

1-877-XTENIT-1

01-646-825-9070 (International)

Newsletter Publisher

A publisher of a popular daily trade newsletter and several specialty newsletters wanted to publish directly to email and leverage content on the website to attract new subscribers. This publisher's business model is advertising centric so they needed to be able to manage and target ad products both in email and on the web. The challenge for the website was to keep subscriber experiences centered around the newsletters, while managing the articles that compose the newsletters separately for tracking, reporting, and search optimization purposes. Another challenge was to make content available on the web in a way that would lead to more subscriptions.

The Xtenit Platform was able to recognize each newsletter as a collection of content items and customize the content, ads, and display differently in email, web, and mobile. This issue centric approach allows the publisher to send email newsletters to subscribers while presenting the same newsletter content on the web and mobile in a way better suited for those mediums. On the web access restrictions on parts of some articles were enabled to encouraged unregistered viewers to subscribe, while leaving enough information to attract visits to the website. The publisher was also able to offer more value added to advertisers with ad placement products and combinations across email, web, and mobile and unified reporting and tracking.

More Case Studies

Large Specialty Publisher

A large specialty publisher needed a email delivery solution that would support automated newsletters and alerts as well as standalone promotional emails.» Read more

Regional Newspaper

A Regional newspaper wanted to deliver email alerts and customized newsletters to subscribers. They needed a solution that would be easy to manage and flexible for subscribers so it could adapt to individual information requirements» Read more

Large Non-profit

A large non-profit with several online departmental publications wanted to maintain uniform and consistent look across email and web and also to have a unified database of subscribers.» Read more

Group Publisher

A group publisher, with several online B2B trade publications, wanted to streamline production and increase online ad revenues.» Read more

Want to get updates from Xtenit?

Choose what you want to hear from us: