A publisher of a popular daily trade newsletter and several specialty newsletters wanted to publish directly to email and leverage content on the website to attract new subscribers. This publisher's business model is advertising centric so they needed to be able to manage and target ad products both in email and on the web. The challenge for the website was to keep subscriber experiences centered around the newsletters, while managing the articles that compose the newsletters separately for tracking, reporting, and search optimization purposes. Another challenge was to make content available on the web in a way that would lead to more subscriptions.
The Xtenit Platform was able to recognize each newsletter as a collection of content items and customize the content, ads, and display differently in email, web, and mobile. This issue centric approach allows the publisher to send email newsletters to subscribers while presenting the same newsletter content on the web and mobile in a way better suited for those mediums. On the web, access restrictions on parts of some articles were enabled to encourage unregistered viewers to subscribe, while leaving enough information to attract visits to the website. The publisher was also able to offer more value to advertisers with ad placement products and combinations across email, web, and mobile and unified reporting and tracking.