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Large Specialty Publisher

A large specialty publisher needed an email delivery solution that can support automated newsletters and alerts as well as standalone promotional emails. The publisher looked at creating an in-house solution, but it was going to be complicated, subscribers would need to choose from over 100 different newsletters each with overlapping content, and it was going to be expensive to set up and maintain. Also the popular site was concerned about performance for delivering to over 1 million subscribers. Maintaining in-house servers to handle the delivery load was prohibitive.

Xtenit was able to provide an out-of-the-box solution for the publisher with customizable alert and newsletter registration forms that made it easy and intuitive for subscribers to get the precise information they needed. Also, Xtenit, as a cloud-based offering, provided the lowest cost option for the publisher.

More Case Studies

Regional Newspaper

A regional newspaper wanted to deliver email alerts and customized newsletters to subscribers. They needed a solution that is easy to manage and flexible for subscribers so it could adapt to individual information requirements.» Read more

Large Non-profit

A large non-profit with several online departmental publications wanted to maintain uniform and consistent look across email and web and also to have a unified database of subscribers.» Read more

Newsletter Publisher

A publisher of a popular daily trade newsletter and several specialty newsletters wanted to publish directly to email and leverage content on the website to attract new subscribers. Also, this publisher's business model is advertising centric so they needed to be able to manage and target ad products both in email and on the web.» Read more

Group Publisher

A group publisher, with several online B2B trade publications, wanted to streamline production and increase online ad revenues.» Read more

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