Revenue Strategies for Media & Publishing
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Subscriber-Customized Newsletters and Alerts
Subscriber Value Strategies
- Subscribers choose topic, categories, keywords, etc.
- Target content based on subscriber interests and profiles
- Construct subject lines from each individuals content selections.
Revenue Opportunities
- Use embedded targeted advertising within each newsletter or alert
- Gain better segmentation for sending standalone promotional mailings
- Generate increased website traffic
Specialty Newsletters
Newsletter Strategies
- Create specialty newsletters with premium content.
- Create mini-magazines that can be customized per subscriber based on each subscribers interests.
- Combine content from multiple publications to create totally new publications.
Revenue Opportunities
- Create unique sponsorship opportunities with topic focused mailings
- Use embedded targeted advertising within each newsletter
- Gain better segmentation for sending standalone promotional mailings
Email version of print editions
Strategies
- Deliver content of print editions to paying subscribers.
- Send notices for the availability of online digital editions.
Revenue Opportunities
- Generate Revenue with paid subscriptions.
- Count subscribers in audit bureau totals
Subscription Renewal
Strategies
- Send automated renewal notices and reminders.
Revenue Opportunities
- Generate Revenue with increased print subscriptions.
Promotional bonuses for print subscribers
Marketing Strategies
- Encourage print subscribers to provide email addresses to receive special offers.
- Send individual mailings with promotions from sponsors.
Revenue Opportunities
- Generate Revenue from sponsors and advertisers.