The Xtenit Communications Platform is an on-demand solution for managing content and delivering email communications.
The web-based interface is easy to use and the platform offers modular components for subscriber databases, analytics, content management and more. Use our ready components or integrate directly with external systems.
Industry specific setup options and advanced features like integrated content management, dynamic content components, and profile management make the difference. Compare the extensive features list to any other content management system or email delivery service, and we are sure that Xtenit will be your first choice.
| Personalization and Dynamic Content | |
| Multiple content items per communication | Each communication, mailing, or newsletter can contain multiple content items, promotions, advertisements, and personalized data. |
| Individually constructed communications | Each communication, mailing, or newsletter is individually constructed to contain relevant content, targeted advertising, and formatting for each particular recipient. |
| Custom content selection | The system will automatically incorporate both targeting and user selection preferences when selecting content and promotions for inclusion in each newsletter or communication. |
| Dynamic content components | Beyond simple conditional logic, the Xtenit template structure supports specific variable components for both editorial content and ads. Components can be managed via content managment system or ad management system. This provides significantly better controll over content and ad placement and facilitates more robust targeting. |
| Advanced personalization | For inclusion of user specific content (like localized weather, portfolio pricing etc.). |
| Custom dynamic subject line | Use fixed subject line or have subject custom selected per subscriber to maximize effectiveness. |
| Flexible custom templates | Platform will incorporate any design and layout. No limitations. |
| Support for multiple types of communications | Alerts, notifications, newsletters, email marketing, blogs, web publishing, etc. |
| Publishing | |
| Streamlined publishing processes | Staging area for easy review and editing. |
| Direct content integration | Integrate with content management systems and external feeds. Ready solutions for standard feed formats including NewsML. |
| Template driven enter once publishing | Text and HTML versions generated automatically. Pre-programmed templates obviate the need for special HTML coding and associated production complexity and burden. |
| Open content submission | Add link to website for direct content submissions. Great for collecting content or event postings from subscribers or others. |
| Multiple admin roles | Different permissions for approving, editing, contributing and managing subscribers. |
| Ad Management | |
| Integrated ad serving | Ad management and automated ad insertion for advertising as well as cross product promotions. |
| Multiple ad Types | Support for multiple ad types and placements including interlaced, interstitial, button, sky-scrapper, banner, etc. |
| Targeted ads | Target ads within a publication. Use content classifications to target contextually or use profile info to target to specific demographics. |
| Special Mailings | |
| Activity based targeting | Send targeted promos and marketing messages based on past subscriber activity, such as mail opening and link click-through. |
| Free-format standalone mailings | For promotions and special announcements requiring unique design and layout. |
| Administration | |
| Multiple application types | Special features for different application types. Choose from several types including content, event, promotion, news and alerts. |
| Multiple Admin/Editorial roles | Provide permissions for contributors, editors, moderators, administrators, etc. |
| List and bounce management | Automated bounce management with 21+ bounce status categories optimized to maximize retention. |
| Adaptable Solution | Reconfigure application as needed to adapt solution to changing needs and growth. |
| Integration and Interoperability | |
| Database integration | Combine with existing subscriber or customer databases via direct access and synchronization. Uses standard XML and CSV formats. |
| Application interoperability | Easy integration with other applications and systems using web services and standard protocols. |
| Easy web integration | Multiple tools for integrating seamlessly with existing websites. |
| Survey Management | Integrated survey management for getting feedback and important subscriber/member statistics. |
| Integrated billing and payment services | Full integration with external payment processing systems. Support for multiple payment terms and promotions. Paid subscription management is automatically integrated with signup forms and subscriber console. |
| Subscriber/Recipient Features | |
| Preferences | Advanced features support capturing and utilizing subscriber/recipient information preferences across multiple criteria. |
| Profile data | Unlimited number of profile data fields, options, and tables can be used. Administrators can select which fields recipients access directly and which are restricted. |
| Subscriber Content Selection | Subscribers can be given variable control over the types of content they receive. |
| Advanced features | Recipients can be given full or partial control of preferences, formats and delivery times. |
| Custom subscription/signup page | Capture profile and other required subscriber details at signup. |
| Reporting and Tracking | |
| Full reporting and tracking | Full reports and tools for analyzing and improving newsletter and communication effectiveness. Includes emails sent, emails received, open rates, formats, and click-through rates per individual mailing and aggregated over given time period. |
| Reporting per content item and promotion | Lists %received and click-through-rates for content items (articles), promotions and advertising per email. |
| Reporting per subscriber | View opens and click through data per individual subscriber. |
| Reply Tracking | Automated reply handling and tracking. |
| Sample testing | For evaluating, comparing, and optimizing effectiveness. |
| Viral Growth | |
| Viral marketing | Utilize forwarding features to increase subscriptions and memberships. |
| Forward-to-a-friend per item | Forward feature can be included for each content item in addition to forwarding the entire communication. |
| Forward tracking and reporting | Go beyond standard forward-to-a-friend tracking and get reports on communications likely to have been forwarded directly by an email client. |
| Operations | |
| High performance platform | Deliver millions of custom constructed emails per hour. |
| Reliable and secure | Distributed and redundant architecture hosted in secure state-of-the art data center. |
| Scalable solution | Flexible platform meets the needs of small businesses and large enterprises and adapts to expanding requirements and changes. |
| Minimal cost of operation | No software to install or maintain. |