Ideas to Increase Online Ad Revenues

Looking for ideas to increase online ad revenues? Here is a short checklist of revenue boosters to consider.

Register-to-View - Register-to-view options can be your number one generator of new email addresses.

Expand Products for Advertisers - Embedded and targeted advertising in email newsletters and on the website provide expanded ad placement options and additional product to offer advertisers.
New and Revamped newsletters - Re-engage subscribers with new and improved newsletters. Old strategies may not be working. So consider current best practices with more subscriber control of what they receive to increase interaction rates and value to your advertisers.
Additional Ad placements in newsletters - Newsletters are an often overlooked source of ad revenue. Having the right ad management solution is essential to effectively placing and targeting ads with in your newsletters.
Targeted Ad Placements - Including marketing messages and ads along side and embedded with your content is the time tested best way to get your subscribers to take action and create value for advertisers. Targeting variations of those marketing messages and ads to different newsletter segments provides an increase relevancy and success that advertisers will pay a premium for.
Lead generation - Register to view select articles or download special reports is great way to get new leads for your advertisers and sponsors.
Ad Sales training - Effective execution of your online ad strategies requires that your ad sales people fully understand the online medium, the ad products to be offered, and how to best position those products to advertisers.

More Tips and Tactics

3 Strategies For Protecting Against Ad Blockers

Here are three things that publishers can do limit their exposure to ad blockers.

How to Optimize Emails and Newsletters for Mobile

The steps for creating a mobile adaptive email are easy. If you have control of your email formats, you can make the simple adjustments.

Issue Centric Publishing - What Is It and Who Needs It

Are issues and editions just for print? Many non-print publishers find the issue concept to be an attractive way to organize, present, and deliver content. Publishing to an issue also fits well with traditional work flows and subscriber expectations.

How does your ad supported business model compare?

Here are some things to consider when evaluating the effectiveness of your ad supported business model.

Is Targeted Advertising Right for Your Publication?

If you have advertisers that value some segments of your audience more than others, or want to vary their message across segments, utilizing targeted advertising may make sense. Here is a short review of advertising decision dynamics to help better devise and evaluate targeted advertising strategies.

What paywall or pay model is best?

There are good reasons for choosing one approach over the other, but regardless of the option you choose, make sure you have the right tools to get the most from your revenue model.