Xtenit Platform Features List

Web Content Management

Manage Multiple Websites Manage and test preproduction sites with ease or set up sister sites to access similar or different content from multiple channels. Support special micro-sites or complex websites.
Mobile Websites Fully integrated mobile features for cached content, offline view tracking, mobile ads, mobile menus, touch screen and more.  Everything you need for a award winning mobile website that will look and function better than a mobile app.
Registration and Access Customizable registration pages, quick sign-up boxes, and subscriber preference centers. Automatic login keeps active users logged in. Also built-in support for automatic login via newsletter links.
Restricted Access Options Generate leads and increase signups by restricting access to all or select content, data, and services (e.g. whitepapers, ebooks, data files, reports, and other documents). Admins can choose restrictions for access including variations of registration, membership, subscription level, survey participation, or payment. Automatic transition of content resources from paid to restricted access over time maximizes value for time sensitive reports.
Subscriber Info for Personalized Views Use subscriber info to control dynamic content selection or redirection.
Unlimited Tagging No limit on article meta tagging fields or values. Use tagging to create sections or formatting options for article display or sorting preferences.
Custom Templates Create custom pages and views for accessing content, subscriber info, forms, surveys, search, and other functions. Manage auto generated pages for newsletter archives, article archives, and article pages with customizable templates. Use SSI syntax to include common sections like logo bars and footer sections. Also templates for managing error pages, restricted access, and other error notices.
Article Comments and Replies Control article replies and comments per article or per channel. Posting can be limited to registered subscribers. Optional email notification of all comments. Direct from newsletter comments.
Search Log and Intelligent Fill-in Search logs are maintained for all search queries that produce results. Search queries combined with predefined default requests are used for the automatic fill-in options.
Site Search Site search uses standard search services for intuitive use and interpretation. Results are obtained and pre formated for display via search results templates. Customize site search behavior directly from search page and form templates.
Search Optimized Dynamic site maps, keywords, and meta tagging make it easy for search engines to find and properly index articles and other content items. All article URLs are search engined optimized and contain easy to interpret directory structures that contain channel name and article title.
Topic Views Dynamically create sections and sub sites on your site. Topic views are custom queries on meta tagging and search that let you organize your content on the fly. Use old content to create new sections on hot topics without having to modify underlying content. Use boolean operators to combine topics dynamically.
Advanced Search Advanced query options for searching for articles and other content via meta tagging and other customized fields.
Easy web integration Use the Subscriber API and other integration tools for integrating authentication, registration, surveys, restricted content, contributions, and other components seamlessly with existing external websites.
Open content submission Add links to websites for direct content submissions. Great for collecting content or event postings from subscribers or others.
Forums Setup and manage subscriber forums with different permission options for posting. Create unlimited number of categories and topic sections. Let all logged in subscribers reply to posts or limit replies to specific articles. Combine with email alerts to provide subscribers with advanced notification options for new posts.
Event Lists Maintain lists of topic specific upcoming events. Let subscribers pick the types of events they want to be notified about.

Email Publishing

Multiple content items per communication Each communication, mailing, or newsletter can contain multiple content items, promotions, advertisements, and personalized data.
Custom content selection The system will automatically incorporate both targeting and user selection preferences when selecting content and promotions for inclusion in each newsletter or communication.
Individually constructed communications Each communication, mailing, or newsletter is individually constructed to contain relevant content, targeted advertising, and formatting for each particular recipient.
Issue Management Managing newsletter issue information separate from newsletter content allows for easy management of thematic and topic specific newsletter issues, and also makes it easier to automate custom newsletter archives and lists based on topic or other theme.
Automated email newsletters Text and HTML versions generated automatically. Pre-programmed templates obviate the need for special HTML coding and associated production complexity and burden. Send newsletters automatically as content is published.
Direct content integration Integrate with content management systems and external feeds.
Streamlined publishing processes Staging area for easy review and editing.
Flexible custom templates Platform will incorporate any design and layout and optimize for uniform look and feel.
Advanced personalization For inclusion of external subscriber specific data
Dynamic content components Beyond simple conditional logic, the Xtenit template structure supports specific variable components for both editorial content and ads. Components can be managed via content managment system or ad management system. This provides significantly better controll over content and ad placement and facilitates more robust targeting.
Share and Forward per Item Share and Forward features can be included for each content item (article, alert, post) in addition to forwarding or sharing the entire communication.

Surveys and Forms

Event Management Collect event registrations and send customized follow up emails to those who have registered and those who have not.
Follow on Responses Send additional emails to those who responded and those who did not.
Restricted Response If desired, only those on your send list can respond and that no one can respond twice.
Survey Management Integrated survey management for getting feedback and important subscriber/member statistics.

Email Delivery

Forward tracking and reporting Go beyond standard forward-to-a-friend tracking and get reports on communications likely to have been forwarded directly by an email client.
List and bounce management Automated bounce management with 21+ bounce status categories optimized to maximize retention.
Multiple Communication Formats Alerts, notifications, newsletters, email marketing, blogs alerts, etc.
Custom dynamic subject line Use fixed subject line or have subject custom selected per subscriber to maximize effectiveness.


Reporting per subscriber View opens, click through, and other data per individual subscriber.
Distinct Reporting for Content and Ads Lists %received and click-through-rates for content items (articles), promotions and advertising per email.
Full reporting and tracking Full reports and tools for analyzing and improving newsletter and communication effectiveness. Includes emails sent, emails received, open rates, formats, and click-through rates per individual mailing and aggregated over given time period.

Email Marketing

Triggered Emails Send automated segmented emails in response to registrations, surveys, ad clicks, content clicks, or other activities. Send responses at predefined intervals to maximize effectiveness.
Viral marketing Utilize sharing and forwarding features to increase exposure and get new subscriptions and memberships.
Free-format standalone mailings For promotions and special announcements requiring unique design and layout.
Activity based targeting Send targeted promos and marketing messages based on past subscriber activity, such as mail opening and link click-through.


High Performance Alerting Process unlimited number of feeds and send custom alerts to millions of subscribers.
Combine Multiple Alerts Each communications can combine multiple alerts and will be custom-constructed to include appropriate message.
Subscriber controlled delivery times Subscribers can choose the frequency of delivery (immediate, daily, twice daily, twice weekly, etc.).


Pay to Place Set payment required options for setting individual fields and approving user generated posts. Ideal for job boards, event calendars, directory listings, membership applications, classifieds, and paid advertisements.
Paid Content Charge for e-books, reports, PDFs, and data files. Options for discount codes and gratis downloads.
Paid Events and Webinars Charge for event participation. Set quantity and timed pricing as well as discounts by code. Keep track of attendance and displays "sold out" when all spots are filled. Integrate with event management and calendar. Automatically send notices to non-participating subscribers and follow on notices to participants.
Paid Subscriptions Manage paid subscription with recurring billing by month or year, and trial memberships. Automated renewal notices and notices for charge problems. Supports discount codes, plans, and gratis options.
Payment Activity Reporting and Targeting All purchase related activity is recorded and tracked. This includes free transactions, purchases, and incomplete transactions (abandoned shopping carts). The reporting dash board facilitates advanced queries, analytics, email targeting for follow on marketing efforts, and automated triggers.

Ad Management

Ad Serving Ad management and automated ad insertion for advertising as well as cross product promotions. Specify ads to include on your website, newsletters, and RSS feeds. Track ad placement stats and generate reports for advertisers.
Multiple Ad Types Support for multiple ad types and placements including interlaced, interstitial, button, sky-scrapper, banner, etc.
Contextually Targeted Ads Target ads within an email publication or web page. Use content classifications to target contextually and combine with use profile info to target to specific demographics.
Profile Targeted Ads Target ads within an email publication or web page. Use profile info to target to specific subscriber demographics. Combine with content classifications to target contextually as well.


Webmaster Console Webmasters can easily control and administer all aspects of the site, content, ads, subscribers, etc. from web based console.
Multiple Admin Roles Use different permissions for approving, editing, contributing and managing subscribers.
Multiple Channel Types Special features for different communication channel types. Choose from several types including content, event, promotion, news and alerts. Use different channels to manage content, send emails, maintain customized feeds or just collect posts.

Subscriber Features

Custom subscription/signup page Capture profile and other required subscriber details at signup.
Subscriber Content Selection Subscribers can be given variable control over the types of content they receive.
Profile data Unlimited number of profile data fields, options, and tables can be used. Administrators can select which fields recipients access directly and which are restricted.
Preferences Advanced features support capturing and utilizing subscriber/recipient information preferences across multiple criteria.


Minimal cost of operation No software to install or maintain.
SaaS Platform Flexible platform meets the needs of small businesses and large enterprises and adapts to expanding requirements and changes.
Reliable and secure Distributed and redundant architecture hosted in secure state-of-the art data centers.
High performance platform Support millions of website visitors and deliver millions of custom constructed emails per hour.

Integration and Interoperability

Subscriber API The Subscriber API easily facilitates AJAX style access to articles, archives, subscriber data, surveys, and any other member accessable feature or function. Use JSON or XML request-response mechanisms to support integration with native mobile apps, flash, and java-script enabled Web 2.0 sites.
System API Full system level API access provides maximum interopability with external systems and applications. Access and update all membership data, content, and ad placements. Automate emails sends and web updates. Access all history, events, and reports for specified periods. Simple REST API structure facilitate easy integration over secure HTTPS protocol.
Subscriber Database integration Combine with existing subscriber or customer databases via direct access and synchronization. Uses standard XML and CSV formats.
Payment Processing All paid content and e-commerce features have full support for system level integration with external payment processing systems.
Content Delivery Network The web based media manager is seamlessly backed by Akami's global Content Delivery Network.