3 Strategies For Protecting Against Ad Blockers
Here are three things that publishers can do limit their exposure to ad blockers.
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Xtenit Expands E-Commerce Management Dashboard with New Features
Xtenit, a leading provider of cloud based web, email, mobile, and e-commerce solutions for publishers, announced today that it has launched a new version of the E-Commerce Management Dashboard, a reporting, analytics, and campaign targeting feature of the Xtenit Platform. This latest version of E-Commerce Management Dashboard provides additional capabilities for reporting and analysis of sales transactions combined with more options for automated recommendations and targeted campaigns.
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How to Optimize Emails and Newsletters for Mobile
The steps for creating a mobile adaptive email are easy. If you have control of your email formats, you can make the simple adjustments.
Read More »Issue Centric Publishing - What Is It and Who Needs It
Are issues and editions just for print? Many non-print publishers find the issue concept to be an attractive way to organize, present, and deliver content. Publishing to an issue also fits well with traditional work flows and subscriber expectations.
Read More »How does your ad supported business model compare?
Here are some things to consider when evaluating the effectiveness of your ad supported business model.
Read More »Ideas to Increase Online Ad Revenues
Looking for ideas to increase online ad revenues? Here is a short checklist of revenue boosters to consider.
Read More »Is Targeted Advertising Right for Your Publication?
If you have advertisers that value some segments of your audience more than others, or want to vary their message across segments, utilizing targeted advertising may make sense. Here is a short review of advertising decision dynamics to help better devise and evaluate targeted advertising strategies.
Read More »What paywall or pay model is best?
There are good reasons for choosing one approach over the other, but regardless of the option you choose, make sure you have the right tools to get the most from your revenue model.
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