News


Xtenit Expands E-Commerce Management Dashboard with New Features

Xtenit, a leading provider of cloud based web, email, mobile, and e-commerce solutions for publishers, announced today that it has launched a new version of the E-Commerce Management Dashboard, a reporting, analytics, and campaign targeting feature of the Xtenit Platform. This latest version of E-Commerce Management Dashboard provides additional capabilities for reporting and analysis of sales transactions combined with more options for automated recommendations and targeted campaigns.

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Share This Links for Each Newsletter Article and Item

Recently email newsletter experts have been recommending that Email Service Providers offer per article share-this links in newsletters. We are happy to say that Xtenit has always had per article/item sharing features. All clicks on article share-this links in the email are recorded and tracked for analysis and reporting. Action triggers and activity targeted mailings also work with share-this clicks.

The share-this link option is flexible and can be used with any social media site, book marking service, or any other site that accepts URL posting.

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Is Targeted Advertising Right for Your Publication?

If you have advertisers that value some segments of your audience more than others, or want to vary their message across segments, utilizing targeted advertising may make sense. Here is a short review of advertising decision dynamics to help better devise and evaluate targeted advertising strategies.

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