This white paper provides publishing executives and decision makers with the information needed to initiate an effective mobile publishing strategy. Topics covered include mobile web verse mobile app, HTML5, mobile email, offline display, browser ad rotation, and offline tracking.
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The steps for creating a mobile adaptive email are easy. If you have control of your email formats, you can make the simple adjustments.» Read more

Your content maybe your best asset, but without effective email delivery channels you are probably missing opportunities to monetize it. Here are a few tips to help you better utilize your content and newsletters to generate more revenue.» Read more

Are issues and editions just for print? Many non-print publishers find the issue concept to be an attractive way to organize, present, and deliver content.  Publishing to an issue also fits well with traditional work flows and subscriber expectations.

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Xtenit has teameded with Akamai Technologies, the leading provider of cloud optimization services, to power Xtenit's content delivery services for accelerated file delivery and streaming media.
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Xtenit a leading provider of web, email, and ad management services in the cloud, announced today that Shelf Awareness, a successful, online only, B2B publisher in the book trade sector, has re-launched their website using the Xtenit content management product.» Read more

Your subscribers are reading your emails on smartphones. Are your email newsletters mobile optimized? » Read more

Here are some things to consider when evaluating the effectiveness of your ad supported business model.» Read more

Recently email newsletter experts have been recommending that Email Service Providers offer per article share-this links in newsletters. We are happy to say that Xtenit has always had per article/item sharing features. All clicks on article share-this links in the email are recorded and tracked for analysis and reporting. Action triggers and activity targeted mailings also work with share-this clicks.

The share-this link option is flexible and can be used with any social media site, book marking service, or any other site that accepts URL posting.» Read more

Convention has it that an email should be designed at a fixed width around 650 pixels. Most, if not all, marketing emails and newsletters are designed exactly to that specification. However, subscribers on mobile devices are reading emails with a view  typically much less than 500 pixels.   This forces mobile readers to do extra work to get the message, and lowers interaction rates. Elastic email templates provide a more usable alternative.» Read more

Looking for ideas to increase online ad revenues? Here is a short checklist of revenue boosters to consider.» Read more

If you have advertisers that value some segments of your audience more than others, or want to vary their message across segments, utilizing targeted advertising may make sense. Here is a short review of advertising decision dynamics to help better devise and evaluate targeted advertising strategies.» Read more