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Regional Newspaper

A Regional newspaper wanted to deliver email alerts and customized newsletters to subscribers. They needed a solution that would be easy for editors to manage and flexible for subscribers so it could adapt to individual information requirements. Also they needed the solution to integrate with internal and external content sources and feeds.

The paper looked at multiple email vendors, but none had solutions that would work out of the box. National competitors had spent millions building customized alerting systems that still sacrificed subscriber experience for technical limitations.

Xtenit provided an out-of-the-box email newsletter and alerting solution that exceeded expectations and the capabilities of national papers. Using the Xtenit Platform the newspaper was able to integrate with internal and external content sources and feeds.  Subscribers of the newspaper were able to choose form several customizable newsletters, specialty newsletters, and custom alerts. Using the Xtenit email solution the paper was able to increase website traffic and get significant revenues from newsletter ads.

More Case Studies

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A large specialty publisher needed a email delivery solution that would support automated newsletters and alerts as well as standalone promotional emails.» Read more

Large Non-profit

A large non-profit with several online departmental publications wanted to maintain uniform and consistent look across email and web and also to have a unified database of subscribers.» Read more

Newsletter Publisher

A publisher of a popular daily trade newsletter and several specialty newsletters wanted to publish directly to email and leverage content on the website to attract new subscribers. Also, this publisher's business model is advertising centric so they needed to be able to manage and target ad products both in email and on the web.» Read more

Group Publisher

A group publisher, with several online B2B trade publications, wanted to streamline production and increase online ad revenues.» Read more

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