A Regional newspaper wanted to deliver email alerts and customized newsletters to subscribers. They needed a solution that would be easy for editors to manage and flexible for subscribers so it could adapt to individual information requirements. Also they needed the solution to integrate with internal and external content sources and feeds.
The paper looked at multiple email vendors, but none had solutions that would work out of the box. National competitors had spent millions building customized alerting systems that still sacrificed subscriber experience for technical limitations.
Xtenit provided an out-of-the-box email newsletter and alerting solution that exceeded expectations and the capabilities of national papers. Using the Xtenit Platform the newspaper was able to integrate with internal and external content sources and feeds. Subscribers of the newspaper were able to choose form several customizable newsletters, specialty newsletters, and custom alerts. Using the Xtenit email solution the paper was able to increase website traffic and get significant revenues from newsletter ads.
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