A regional newspaper wanted to deliver email alerts and customized newsletters to subscribers. They needed a solution that is easy for editors to manage and flexible for subscribers so it could adapt to individual information requirements. Also, they needed the solution to integrate with internal and external content sources and feeds.
The paper looked at multiple email vendors, but none had solutions that would work out-of-the-box. National competitors had spent millions building customized alerting systems that still sacrificed subscriber experience for technical limitations.
Xtenit provided an out-of-the-box email newsletter and alerting solution that exceeded expectations and the capabilities of national papers. Using the Xtenit Platform, the newspaper was able to integrate with internal and external content sources and feeds. Subscribers of the newspaper were able to choose from several customizable newsletters, specialty newsletters, and custom alerts. Using the Xtenit email solution, the paper was able to increase website traffic and get significant revenues from newsletter ads.