Tips and Tactics

3 Strategies For Protecting Against Ad Blockers

Here are three things that publishers can do limit their exposure to ad blockers.

How to Optimize Emails and Newsletters for Mobile

The steps for creating a mobile adaptive email are easy. If you have control of your email formats, you can make the simple adjustments.

Issue Centric Publishing - What Is It and Who Needs It

Are issues and editions just for print? Many non-print publishers find the issue concept to be an attractive way to organize, present, and deliver content. Publishing to an issue also fits well with traditional work flows and subscriber expectations.

How does your ad supported business model compare?

Here are some things to consider when evaluating the effectiveness of your ad supported business model.

Ideas to Increase Online Ad Revenues

Looking for ideas to increase online ad revenues? Here is a short checklist of revenue boosters to consider.

Is Targeted Advertising Right for Your Publication?

If you have advertisers that value some segments of your audience more than others, or want to vary their message across segments, utilizing targeted advertising may make sense. Here is a short review of advertising decision dynamics to help better devise and evaluate targeted advertising strategies.

What paywall or pay model is best?

There are good reasons for choosing one approach over the other, but regardless of the option you choose, make sure you have the right tools to get the most from your revenue model.